Event Filters in Campaigns

Campaign event filters allow you to target individuals based upon their designated status of a particular event or several events. Keep in mind, the user will enter the campaign based upon the status of the event(s) at that moment.

To get started, select “Event” from the campaign filter type.

The event filters can be used with both RELATIVE and FIXED campaigns. Keep in mind, that the user will enter the campaign whenever they meet the specific audience criteria. This is important to remember when choosing between a FIXED and RELATIVE campaign.

From there, you can filter for a particular status on an event:

  • Been Invited: Users who were invited to the event (this will include all users regardless of additional status, so anyone who has Accepted, Declined or Not Responded)

  • Accepted: User who have marked themselves (or was marked by an admin) as "Accepted" to RSVP

  • Declined: Users who have marked themselves (or was marked by an admin) as "Declined" to RSVP

  • Not responded: Users who did not answer to RSVP

  • Attended: User who were marked as "Attended" in past events

  • Not attended: User who were marked as "Not Attended" in past events

You can filter for a specific event or multiple events from there, including an entire event series or just a selection of events in a series. Depending on who you are trying to target with the campaign, this will allow you to target a specific audience at different points (check out some of the use case suggestions below).

What are some use cases for event filters?

  1. I want to assign out pre-work as soon as someone registers.

    • In this case, you will want to use a RELATIVE campaign to target individuals as soon as they register. You can then add the campaign actions to assign out the content you would be looking for individuals to complete as pre-work.

  2. I want to remind everyone about an upcoming event.

    • In this case, you would do a FIXED campaign to effectively tie the notifications to specific dates. Whenever someone registers for the event selected in the audience filter, they will be picked up by the campaign and receive any future dated notifications.

  3. I want to send out a follow-up survey to people who attended an event 3/6 months after the event.

    • In this case, you could use a FIXED or RELATIVE campaign to target individuals to share a survey. Keep in mind though, that a RELATIVE campaign would be tied to when the learner was marked as “attended” on the particular event(s) designated in the audience filters. Use a FIXED campaign to exactly target 6 months later.

  4. I want to send out an assigned training to people who did not attend a live event.

    • In this case, you could use a FIXED or RELATIVE campaign to target individuals who were not able to attend the live session. Keep in mind though, a FIXED campaign would be tied to specific dates, rather than when the individual was marked as “not attended”.

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