Groups

The most popular way to target people in a campaign is by using the group option. This way you choose exactly what group you wish to target. There are a different ways to use groups the below screenshots will help explain better.

Here we just want to target users who work in finance (2 users in total):

Here we are targeting users who working in finance or in E Commerce (3 users in total):

Below we are targeting users who working in finance (are a member of the finance group), but also are in the new starter group. Therefore the campaign will only target users who are in both of these groups:

Attribute value

You can target users against their attributes on their profile. These attributes are set when you upload the users to Looop.

Below we are targeting users whose location is London:

Last active

Below we are targeting users who haven't been active for 6 days:

Pathway/resources

You can target users who have been enrolled in a pathway or resource. Please note they need to have previously been shared the pathway as then the system knows they are supposed to be enrolled in it.

Here we are targeting users who have been enrolled in the Your First Day pathway:
​

Here we are targeting users who haven't completed the What is bribery & corruption resource:
​

Here you can also target users who have:

Completed enrolment - have finished/completed the pathway/resource

Incomplete enrolment - have started the pathway/resource but finished it yet

No Complete enrolment - haven't completed or started the pathway/resource at all
​

Don't forget: If you choose two or three different audience types then the user has to match them all. On the below example the user has to be in the New Starter group, but also not completed theYour First Day pathway and they are also a Manager: